The Growth Audit Process
A growth audit examines every dimension of your growth operations: revenue process (how leads become customers), marketing systems (technology, data, processes), sales infrastructure (CRM, pipeline management, forecasting), KPI frameworks (what you measure and how), and organizational capabilities (team structure, skills, operating rhythms). The output is a prioritized roadmap for building the growth management systems that will drive your next stage of scale.
Revenue operations audit — assessment of marketing/sales alignment and handoff
Marketing systems audit — technology stack, data integration, and campaign operations
Sales infrastructure audit — CRM configuration, pipeline management, and forecasting
KPI and measurement audit — metric selection, dashboard design, and reporting cadence
Process optimization audit — workflow efficiency, bottleneck identification, and automation opportunities
Growth capability audit — team structure, skills, and operating rhythm assessment